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Frequently Asked
Questions
How does IndiThings select brands?
How does IndiThings select brands?
IndiThings follows a curated, quality-first approach. We evaluate brands based on product quality, authenticity, uniqueness, consistency, compliance readiness (especially for cross-border shipping), relevant certifications, customer appeal, and scalability. Brand size or popularity is not a deciding factor. We partner only with brands that can consistently deliver exceptional products and align with our long-term vision of representing India’s best to a global audience.
What kind of products does IndiThings onboard?
What kind of products does IndiThings onboard?
IndiThings curates only the finest products across each category. Excellence is the qualification not scale. Products are evaluated on quality, formulation or craftsmanship, consistency, uniqueness, regulatory compliance, required certifications, and the ability to scale reliably. Whether emerging or established, products must meet global consumer expectations.
How does the onboarding process work?
How does the onboarding process work?
Brands share their product catalogue, certifications, pricing expectations, and brand details. Our internal team reviews the submission for quality, compliance, and market fit. If aligned, we reach out to initiate onboarding, commercial discussions, and launch planning.
Do I need to be a well-known or large brand to get onboarded?
Do I need to be a well-known or large brand to get onboarded?
No. IndiThings does not prioritise brand size, funding, or visibility. Exceptional products, consistent quality, and strong compliance standards matter far more than scale or marketing reach. Many of our partners are niche, founder-led, or emerging brands with outstanding products.
Who handles customer support, queries, and returns?
Who handles customer support, queries, and returns?
IndiThings manages all customer interactions, including customer support, returns, refunds, and order-related communication. Brand involvement is required only for product-specific clarifications or technical inputs when necessary.
Who decides the final selling price?
Who decides the final selling price?
IndiThings sets the final consumer selling price. Products are procured at a mutually agreed buying price, allowing us to optimise margins, run promotions, create bundles, and scale sustainably while protecting brand positioning.
What are my core responsibilities as a partner brand?
What are my core responsibilities as a partner brand?
Partner brands are responsible for:
Maintaining consistent product quality
Ensuring uninterrupted and reliable supply
Providing accurate, approved product information
Meeting all regulatory, compliance, and certification requirements
IndiThings takes ownership of pricing, marketing, sales, logistics, and the end-to-end customer experience.
Do brands need to provide content or video assets?
Do brands need to provide content or video assets?
Yes. To maintain high discovery and conversion standards, brands are required to provide basic visual and video assets. Our team may also guide brands on formats and content styles that perform best on the IndiThings platform.
What compliance or certifications are required?
What compliance or certifications are required?
All products must comply with applicable Indian regulations and be eligible for cross-border shipping. Relevant certifications (such as FSSAI, AYUSH, ISO, organic certifications, lab reports, etc.) are mandatory based on the product category. IndiThings guides brands through documentation requirements during onboarding.
What are the payment terms?
What are the payment terms?
IndiThings follows a transparent and reliable payment process. Payments are made on time, as per the mutually agreed terms finalised during onboarding, ensuring clarity and consistency for all partner brands.


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